The Milan Fashion Week in June 2024 showcased a variety of innovative trends for Spring/Summer 2025. From dynamic silhouettes to looks that challenge gender norms, this edition once again demonstrated why Milan is one of the world's fashion capitals. In this article, we will explore some of the most significant trends that emerged during the event, highlighting collections from iconic brands and new talents.

Milano fashion week giugno 2024 Prada The Prada Spring/Summer 2025 collection, presented by Miuccia Prada and Raf Simons, explores the theme of freedom and youthful optimism. Set in a "fairytale ravescape" at the Fondazione Prada, the collection featured pieces that seemed to live their own life. Silhouettes were deliberately creased and distorted, with shirts twisted around the body and trousers falling low on the hips. Trompe l'oeil prints and visor sunglasses added a surreal touch to the collection, reflecting spontaneity and a decisive energy.

Martine Rose brought a touch of London underground to Milan with a collection that defies conventions. Presented in an industrial building, the collection saw models wearing pencil skirts, fishnet stockings, and long wigs. Rose's signature elements, such as shrunken football shirts and warped tracksuits, were abundant. The collection reflects the dress codes of nightlife, maintaining a strong link with the irony and audacity typical of the brand.

Under the creative direction of Simon Holloway, Dunhill explored the concept of "radical classicism." Set in a Milanese garden, the collection ranged from suede utility jackets with driving gloves to black morning suits with ivory silk scarves. The array of looks, from casual to sporty to elegant, reflected a refined British aesthetic, suitable for high-society summer events.

Milano fashion week giugno 2024 ArmaniEmporio Armani presented a collection characterized by a relaxed and light aesthetic. With a focus on breathable fabrics and airy silhouettes, the collection included neutral and pastel colors, emphasizing comfort and elegance. The garments, suitable for both day and evening, expressed effortless sophistication, perfect for summer days.

Under the new creative direction of Adrian Appiolaza, Moschino exceeded expectations with garments that combine eccentric and playful elements. The collection featured a variety of looks that challenge traditional norms, with particular attention to details and a bold approach to men's fashion.

With the fading of gender norms, many designers chose to explore looks that challenge traditional conventions. John Richmond completely eliminated the shirt, Gucci opted for transparent fabrics, while Prada showcased the bellybutton. Moschino left many shirts unbuttoned, emphasizing a free and uninhibited approach to men's fashion. These looks reflect a more open and inclusive world where clothing is no longer bound by rigid gender standards.

The varsity look received renewed attention, combining classic collegiate style with a contemporary edge. Emporio Armani drew inspiration from equestrian elegance, presenting pieces in earthy tones and fine fabrics. Fendi integrated its iconic double-F emblem into varsity-inspired knitwear and outerwear, blending tradition and innovation. Prada and Magliano presented fitted cardigans, preppy shorts, and trousers in delicate pastel shades adorned with whimsical motifs.

Milan Fashion Week saw the debut of new talents and the return of established brands. Adrian Appiolaza presented his first men's collection for Moschino, marking a promising start for the brand. David Koma and Martine Rose also chose Milan for their debuts, bringing a breath of fresh creativity to the runways. Additionally, brands like JW Anderson and Dunhill consolidated their presence, demonstrating Milan's ability to attract creativity and style from around the world.

 

 

 

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