LORENA GUGLIELMI

"I focus my vision of fashion in a clean, essential and characterizing style."

LORENA GUGLIELMI

"I focus my vision of fashion in a clean, essential and characterizing style."

LORENA GUGLIELMI

"I focus my vision of fashion in a clean, essential and characterizing style."

Values

Through my work, I am able to convey the values that guide my life: hard work, optimism, trust and working together for a common goal, which are the foundations of my work experience.

MY WORK:

The visual and emotional impact is key.

Every time I start a new project I always regard it as unique and I concentrate to gather all the necessary information on the target market to satisfy the customers’ needs, making sure I understand their tastes and desires. This is how a successful product is made.

Creative work demands an incredible amount of focus and consideration, thus allowing the imagination to develop its creative process and the project to take its shape, colour and liveliness.

WORKMANSHIP

I love designing every detail at actual size in order to visualise the proportions and the balance of the elements all together right from the start. Then I start to imagine the colours and materials to be matched, giving voice to the most gleeful part of my creativity.

The finalising of the prototype represents a significant creative satisfaction, which often spurs new inspirations and new reworkings.

MATERIALS

I love both leather and innovative materials, I base my designs on them, I like experimenting; I greatly enjoy learning and developing traditional hand-made crafts as well more cutting-edge techniques.

Contacts:

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