LORENA GUGLIELMI

"I focus my vision of fashion in a clean, essential and characterizing style."

LORENA GUGLIELMI

"I focus my vision of fashion in a clean, essential and characterizing style."

LORENA GUGLIELMI

"I focus my vision of fashion in a clean, essential and characterizing style."

Handbag Designer

Italian designer of fashion accessories in constant search of contemporaneity
thanks to a creative, decisive and sophisticated trait.

Values

Through my work as a designer of fashion accessories, I convey the values that are the reference of my life: trust, optimism, industriousness and collaboration for common success, are the pillars that guide me.

MY WORK:

The visual and emotional impact is key.

Every time I start a new project I always regard it as unique and I concentrate to gather all the necessary information on the target market to satisfy the customers’ needs, making sure I understand their tastes and desires. This is how a successful product is made.

Il lavoro creativo di stilista richiede un’enorme quantita’ di concentrazione e raccoglimento, solo cosi’ l’immaginazione trova il suo slancio creativo e il progetto prende forma, colore spazio e vitalita’.

WORKMANSHIP

I love designing every detail at actual size in order to visualise the proportions and the balance of the elements all together right from the start. Then I start to imagine the colours and materials to be matched, giving voice to the most gleeful part of my creativity.

The finalising of the prototype represents a significant creative satisfaction, which often spurs new inspirations and new reworkings.

MATERIALS

I love both leather and innovative materials, I base my designs on them, I like experimenting; I greatly enjoy learning and developing traditional hand-made crafts as well more cutting-edge techniques.

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