Like many others, I too was curious to see the highly anticipated collection by Phoebe Philo, the designer I admired so much during her creative direction at Céline, back when the brand still had the accent...

I have always admired her so-called 'power dressing' style, a women's attire that aims to convey an idea of individual authority through a modern and sober style, decisively minimalistic at times, somewhat androgynous, and necessarily emphasizing comfort and the relaxed feel of the garments, while remaining sensual.

Philo's aesthetic is reaffirmed in this, her first collection called A1, featuring pieces designed to be worn in everyday life and never go out of style, defined as lasting products.

Beyond the high expectations, the reason why most of the garments and accessories are already sold out is due to Philo's brand business model, which is based on 'producing less than the expected demand,' a marketing strategy that has proven to work very well in the luxury world.